Summer House sparks a new sandwich debate over Hellmann’s flavored mayonnaise
Hellmann's flavored mayonnaise has Summer House favorites eating their words.
Bravo’s Summer House has captured many food and beverage trends. Whether it is popping a can of hard seltzer or getting out of bed for Dunkin’s Pink Spritz, people crave a taste of that Hamptons life that they see on the screen. In the latest food debate, Lindsay Hubbard finally got a sandwich made for her, but West Wilson had to convince her to appreciate a flavorful condiment.
Hellmann’s has spread its influence beyond the bread. Its take on When Harry Met Sally in the most recent Super Bowl commercial is a key example. Whether it is “Mayo Cat” or a NFL’s quarterback’s love of the condiment, the food brand understands that relevance is more than just flavor. People have to be enticed to enjoy that bite time and again.
In the latest campaign, Lindsay Hubbard and West Wilson turn a simple request into a new take. Yes, many people would love for another person to make them a sandwich. But, should that sandwich be made to their preference?
Check out this Hellmann’s mayo debate.
While Lindsay came to the flavorful side, getting people to take that first bite needs a little push. Whether it is a new taste or rediscovering the iconic condiment, both avenues are equally as important.
As Jessica Grigoriou, SVP of Marketing, Condiments at Unilever North America explained, “Mayo shouldn’t be polarizing – it should just be ‘really good’, to borrow Lindsay’s words. Whether you’re a mayo lover, a hater or mayo curious, we’re confident that Hellmann’s flavored mayonnaise can be the tie breaker that surprises everyone with their craveable taste. This campaign is a challenge to every mayo hater out there: take one bite, eat your words, and discover the flavor you never saw coming.”
Getting people to join #TeamMayo can be an expression of their personality. Since Hellmann’s has multiple flavors, Spicy Mayo, Garlic Aioli, Italian Herb and Garlic or Chipotle Mayo, there are plenty of ways to turn “just a sandwich” into a really good meal.
Whether it adds some tangy garlic aioli to a roast beef sandwich or giving a simple turkey sandwich some spice with the Chipotle Mayo, the possibilities are endless. While no one is telling people to ditch the classic Hellmann’s Mayonnaise, the various flavors ensure that people can keep their sandwiches fresh.
Additionally, the Summer House campaign is another way for people to get talking about a food staple in a fun way. As brands understand, fresh takes and new looks rely on people being engaged with a brand. Seeing their favorite Bravoleberties take a big bite of that sandwich is just as important as enjoying a meal at Something About Her.
Could this mayo sandwich conversation continue into the fall and potentially show up at BravoCon? Given all the exciting activations that guests have come to expect at the event, a few tasty, themed sandwiches featuring the Hellmann’s flavored mayonnaise seem likely.
For now, skip the bland, dry, boring sandwich that is missing the creamy goodness of Hellmann’s mayonnaise. “Really good” might be one person’s description, but this taste deserves a superlative description.